Our Agrobon Project Opens the Doors of the Ukrainian Agricultural Sector to New European Investors
On June 29–30, 2023, our team introduced Agrobon, an innovative digital project, at ICT Spring 2023, a prestigious global exhibition and conference in Luxembourg. Agrobon joined the Ukrainian pavilion along with several other selected IT projects. The projects were very noticeable to the guests, thanks to the very favorable location of the Ukrainian pavilion placed opposite the central stage of ICT Spring 2023 next to Google and, perhaps, the largest flow of visitors. This fact fairly corresponds to the modern spirit of European interest and respect for all new, alternative initiatives from Ukraine.
The very first hours of the exhibition and conference proved that our Agrobon project is popular with visitors: private advisors from private banking and hedge funds as well as academic experts from universities and green funds. There were specific questions and even suggestions related to the format of participation in the project both as Bitbon System Users and as users of the agro-marketplace, which will not be limited to the borders of a single European country.
We are optimistic about the future of this project. Firstly, it has found its target audience (moreover, in various countries) and fully corresponds to the global trend of respect for nature, agricultural land, and energy resources. Secondly, we noticed clear, new emphases to consider in refining some of the business processes when implementing Agrobon so that it can be easily scaled and quite easily adjusted to the national specifics in Europe. Especially the comprehensive protection of personal data and the ease of integration into the digital ecosystem. Thirdly, Agrobon is a highly sought-after example of a new project for new business. In our opinion, this type of project builds a new dimension for positioning start-ups in digital business. Talking to visitors, we noticed the versatility and suitability of Agrobon for creating more value for both traditional and new businesses without increasing the chain of intermediary traders. This is essential nowadays.